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June 1, 2015

Facebook advertising in Teradata Marketing Applications

Facebook advertising in Teradata Marketing Applications : Teradata Marketing Applications, announced global availability of a new digital marketing capability that enables marketers to deliver highly targeted Facebook advertising as part of an integrated, omni-channel solution that incorporates social advertising with email, mobile and web.Today’s digital marketers often lack the ability to leverage their valuable customer insight data to accurately target their existing audience segments with contextual ads on social media sites. What has been needed is a way to leverage consumer insights to meet customers “wherever they are” in the digital realm, in a [...]

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April 26, 2015

Adaptive Revenue Cloud Solution to Combine CPM and BI

Adaptive Revenue Cloud Solution to Combine CPM and BI : Adaptive Revenue, is an integrated CPM and BI solution that empowers customers to analyze, plan, and manage revenue. Unlike solutions solely-focused on sales planning, or those that only provide sales analytics, Adaptive uniquely delivers a complete solution for managing both. Adaptive Revenue uniquely aligns corporate revenue objectives with sales forecasts and quotas and services planning to optimize the entire revenue funnel from pipeline to recognition.

Adaptive Revenue runs on the Adaptive Suite and is completely integrated with salesforce.com and ERP [...]

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April 26, 2015

Specsavers Achieves Clearer View of Financial Planning with Adaptive Insights

Specsavers Achieves Clearer View of Financial Planning with Adaptive Insights : UK eye care service brand, Specsavers, has achieved success by abandoning Excel spreadsheets and instead adopting Adaptive Insights’ flagship Adaptive Planning product. With faster and more reliable budgeting, planning and analytics, the company has made more informed business decisions and created company growth opportunities.

Adaptive Insights has allowed Specsavers increased visibility and accuracy of its overall finances in order to allocate budget far more simply and efficiently; reducing any unnecessary costs, minimizing errors and [...]

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April 26, 2015

Adlens use Adaptive for Streamlined Planning and Financial Clarity

Adlens use Adaptive for Streamlined Planning and Financial Clarity : Adlens, a UK-based adjustable focus eyewear company, has used Adaptive to deliver greater accuracy and speed in its financial planning to support the company’s global expansion. With Adaptive, Adlens is able to effectively address new complexities associated with international growth, and focus more on strategic analysis and improved decision making.

“We needed a solution that would accelerate how we utilize our data to make decisions in an international, multi-currency environment; a solution we could grow with,” said Ash Mehta, Chief Financial [...]

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