To help marketers deliver a more consistent customer experience across paid, owned and earned media, Oracle has introduced a series of new innovations within the Oracle Marketing Cloud. The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities and optimize the experience for individual customers.
Marketers must adopt and embrace digital technologies in order to meet the skyrocketing expectations of digitally-savvy customers. For many marketers, this will require rethinking existing processes, as according to [...]
Oracle Helps Organizations Transform the Customer Experience : The age of the customer has arrived. To meet these rapidly increasing customer expectations and create consistent, connected, and personalized brand experiences, organizations across all industries and geographies are using Oracle Customer Experience Cloud (Oracle CX Cloud). As one of the industry’s most complete CX solutions, Oracle CX Cloud empowers organizations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results across all channels, touchpoints, and interactions, while moving seamlessly across the full spectrum of marketing, sales, service, and [...]
Prognoz implements ECBstatsApp, mobile business analytics solution : ECBstatsApp, is a mobile business analytics solution, for the European Central Bank (ECB) implemented by Prognoz .The European Central Bank’s ECBstatsApp mobile application provides access to the statistics in the ECB’s Statistical Data Warehouse (SDW). These include data produced not only by the ECB and the national central banks of the European Union but also by Eurostat and other international organisations. The app offers predefined data visualisations in four sections: key euro area indicators, government finance, exchange rates and prices. It also has a data explorer for navigating [...]
Birst delivers Embedded Analytics for NetSuite : Birst, the global leader in Cloud BI, added Birst Express for NetSuite, a free analytics module that NetSuite administrators can use to achieve greater operational efficiency across their organization. Birst Express for NetSuite is part of the Birst analytics family, which includes Birst Discovery and Birst Enterprise editions.
Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst’s patented 2-tier data architecture and comprehensive BI platform sits on top of all [...]