PROS Cameleon CPQ for Microsoft Dynamics CRM : PROSCameleon CPQ for Microsoft Dynamics CRM is an enterprise-class CPQ (configure-price-quote) product with PROS award-winning price optimization for Microsoft Dynamics CRM. PROS Cameleon CPQ integrated with Microsoft Dynamics CRM is designed to increase quoting speed and accuracy, drive incremental profitability and enable sales teams to win more business. Guided selling, cross-sell and up-sell recommendations and PROS award-winning pricing guidance empower sales teams to respond even faster and smarter with more targeted offerings for each customer.
“Every organization is [...]
Envera Systems implemented Marketo’s Engagement Marketing Platform : Envera Systems, a virtual security provider for housing communities, has implemented Marketo’s Engagement Marketing Platform to better gauge its return on its investments in marketing, provide sales with higher quality leads, and better engage with its audience at-scale. Envera Systems, which operates in more than 30 counties in Florida and serves hundreds of housing and condominium communities and associations throughout the state, needed to gain insight into their marketing programs and calculate ROI and analytics in a timely manner. Additionally, Envera’s marketing team needed to [...]
ADAM Software for Collaborative Enterprise Marketing : ADAM 5, is a marketing platform that heralds a new era of collaborative enterprise marketing. ADAM 5 renders siloed marketing officially redundant. Assets, organizations, processes and systems can now sync in unprecedented ways, delivering a huge boost to enterprise marketing efficiency. “ADAM 5 is by far our most significant software release to date,” said Pieter Casneuf, CEO of ADAM Software. “Enterprise marketing has seen its fastest ever evolution in recent years. We took advantage of this unique moment to renew our platform. It is now more responsive than ever to the evolving challenges faced by [...]
Fliptop Predictive Platform for Account-Based Marketing : Fliptop revealed a predictive account-based marketing solution, to automatically builds and maintains a list of target accounts for B2B marketing and sales teams. Using Fliptop, marketing can direct account based advertising efforts at exactly the right accounts, and sales can direct outbound efforts and make account assignments with greater speed and precision.
Account-based marketing (ABM) is a strategy where organizations engage with prospects and existing customers as a “market of one,” in an effort to increase the lifetime value of each customer. This [...]